ADVERTISING AT CCIA

Successfully target your advertising dollars...

According to an Arbitron survey, airline travelers, especially Frequent Flyers, are a great customer market.  With heightened security in place, people are spending more time at the airport each time they travel.  While moving through terminals or waiting for baggage to arrive, this captive audience reads airport advertising. In addition to the traditional business-to-business and technology advertising at airports, companies are now taking advantage of the exceptional opportunity to market consumer goods and entertainment, as well as other lifestyle products and services.  The study indicates that 92 million Americans took at least one round-trip airline flight in a year.  Airline travelers have higher income levels than average American households.  Seventy-two percent of airline travelers who recall noticing airport advertising displays say they take the time to read them.  Eighty-two percent of Frequent Flyers said they take the time to read airport advertising displays.  Airport advertising can be an important complement to your advertising strategy and should be part of the standard advertising mix.  Corpus Christi International Airport works with ClearChannel Interspace Airport Advertising to place the advertising throughout the airport.   Click here for more information about the value of airport advertising!  (Go)